Get Medieval with New Series from EA’s Award-Winning the Sims Studio

Go back in time and get medieval! The EA Play Label of Electronic Arts Inc today announced The Sims™ Medieval, a new series currently in development that places the popular Sims™ characters from The Sims™ game into the Middle Ages and brings players robust, compelling gameplay never seen before in the history of The Sims

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EA’s Groundbreaking Franchise The Sims Turns Ten

The EA Play Label of Electronic Arts Inc announces the celebration of the ten year anniversary of The Sims™, the groundbreaking game that allowed players to create and live a virtual, simulated life on a computer. Since the original The Sims debut on February 4, 2000, the unstoppable, award-winning franchise has produced three core games – The Sims, The Sims 2, and The Sims 3 – supported by dozens of expansion and stuff packs with lifetime unit sales eclipsing 125 million worldwide.

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Pop Star Pixie Lott Duets With Her Virtual Self In The Sims 3 World Adventures

British pop star and MTV Europe award-winner Pixie Lott today unveils a brand new virtual side to herself in her hot new music video. Working in partnership with number one PC game from Electronic Arts™, The Sims™ 3 World Adventures*, Pixie Lott’s new video is a world first, which sees her perform her number one single ‘Mama Do’ in an English and Simlish duet (Simlish is the language the characters speak in the game).

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